Culturati has been fostering the development of Africa’s tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalization. It has sustained the fusion of arts, culture and tourism as major drivers of destination attractiveness and competitiveness.
Culturati 2023 is scheduled to be a 3-day event packed with exciting and educating activities that weave around African culture, with Culturati food fiesta set to portray the rich assortment of African food and beverages, connecting various people to African food delicacies, components and economic opportunities, while boosting the local tourism and hospitality sector.
The fiesta programmed to herald the annual Culturati celebration will bring tourists closer to locals through a delightful variety of foods and beverages and flavour the local economy by creating jobs around local food products. The fiesta is expected to provide identify conservation and authentic brand development with food items regarded as culturally embedded symbols and markers of place identity. In many senses, the Culturati Food Fiesta can be considered a real-time platform to promote and enhance place identity to a wide range of target groups.
Culturati: Celebrating Values, Igniting Africa!