Obi Asika is acknowledged as one of the key African leaders in the cultural, creative, entertainment, innovation and sports sectors. He is a policy expert, thought leader, executive producer for Film & TV, Music and Live events and has a 30 year track in the sector. He is one of the visionaries who with his record Label Storm records, led the globalisation of Nigerian music and the global arrival of Afrobeats. He has created several tv shows, reality formats and also licensed and produced global formats. He was the executive producer for the first Big Brother Nigeria in 2005, he established Endemol Nigeria at that time. He was also Executive Producer for The Apprentice Africa, Dragons Den Nigeria 100% Naija & All Access Africa for Channel O, Vodafone Icons in Ghana, Naija Sings in Nigeria, the last two mentioned being original reality formats. As Chairman, Co-Founder Ampn West Africa he also launched As the Winner is and I love Nigeria which were Talpa Formats and before exiting launched the Voice Nigeria. Obi was Chairman and Co-Founder of SocialMediaWeek Lagos, from 2012-2020 which became one of the largest new media conferences on the continent. Obi Asika was a member of the core group of the Presidential Advisory Committee for the Nigerian Start Up Act since 2021 and has worked on significant legislation in the spaces affecting broadcasting, creative industries, ip, innovation, sports and the entertainment industry.
Obi led the Technical Working Group in 2019-2021 which for the first time brought the CCHT (Culture, Creative, Hospitality, Tourism industries) to the Nigeria National Dev Plan 2020-2050. Obi Asika has been the principal advocate for Nigerian Soft Power since 2010. He is also a member of the board of trustees of the Nigeria Olympic Movement and is presently also a judge on Nigerian Idol. He continues to produce important projects with the most recent being The Journey of the Beats on Showmax, a 10 part series which tracks the history and journey of Nigerian music through the ages. Obi Asika sits at the nexus of culture, content and technology. He continues to influence policy and leaders to bring more attention to these sectors which include, sports, entertainment, technology, art, fashion, culture and the wider creative industries. Mr Asika is a born storyteller and has spent a lifetime producing content in multiple ways across multiple platforms.