CULTURATI FOOD FIESTA
June 19, 2023
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Food festivals are also an important part of destination branding, creating an event-based reason for individuals to promote local products and services outside of an urban product environment. Several case studies have shown that food festivals can potentially improve social sustainability while also heavily supporting the tourism and hospitality industries. Food tourism is also an important reason why people attend food festivals around the world.
Rationale & Opportunities The fiesta programmed to herald the annual Culturati celebration will bring tourists closer to locals through a delightful variety of foods and beverages and flavour the local economy by creating jobs around local food products. The fiesta is expected to provide identify conservation and authentic brand development with food items regarded as culturally embedded symbols and markers of place identity. In many senses, the Culturati Food Fiesta can be considered a real-time platform to promote and enhance place identity to a wide range of target groups. Additionally, the fiesta will provide various benefits to the hosting destination, reflecting a potentially rich source of place and opportunities for local brand promotion.
Activities Exciting, educating and refreshing activities have been built around the festival to foster an ambience to establish the vibe of the entire event and include;
- Unique food/drink with distinctive ingredients and flavour combinations
- Speakers on food, culture and development
- Networking opportunities.
- Exhibition
- Experiential events such as live music, disc- jockey, photo booths, stuntsVirtual element into the event to allow event-goers beyond local area via streaming.
